There is one term you need to consider before offering any promotional giveaway for your business: cost-effectiveness. Learn more about giving away promotional items and how it can translate to better sales. In this article: Promotional Products Are Cheaper than Media Advertising You Can Target More Effectively With a Promotional Product Strategy Impressions Last … [Read more...]
Awesome Promotional Items
We have Awesome Promotional items and ideas for your events. The biggest innovations, however, have come from a willingness to step outside the more traditional offerings and provide potential customers with a more unique product or experience. Whereas wooden nickels, ink pens and paper notepads used to hold the largest sway at conventions, successful marketers are offering useful or fun items that assist their customers in daily life. Especially when you're marketing to millennials, well-thought-out promotional products can make your brand current and relevant to their lives.
Using awesome promotional products to make customers passionate about you
A great benefit for using branded merchandise is that customers can develop a passion for your brand, values and products through being engaged emotionally. Consider Coca-Colas 2 year marketing campaign of “share a coke” which consisted of personalised names on Coke bottles in the UK. This campaign created a personal relationship with consumers who could contact coke directly and request their names on a coke bottle. The Coca-cola website stated that during the campaign “Over 730,000 glass bottles personalised via the e-commerce store” This was a great gauge of the customer’s willingness to share information and interest for the brand and increasing interactions with the brand itself.
Time to set aside your motherly promotions and begin giving thanks to all dads and father figures out there. Father’s Day will be happening this month of June so you better prep up to stay relevant in the market with promotional gifts. Your business should start planning for cool, manly and fatherly marketing campaigns by now. The celebration of fatherhood will soon happen … [Read more...]
Spring break offers a wealth of opportunities for businesses. It’s a time when students and vacationers flock to destination spots around the world. So if you own a hotel, condo or resort, capitalise on this vacation period. But how do you take advantage of this school holiday? Worry not—because it’s easy as pie! Of course, you will need eye-catching posters that will … [Read more...]
Did you know that there’s a celebration called National Unplugging Day? Yes, you’ve read it right. This day actually exists. It’s an annual 24hour digital detox from technology and is celebrated on the second Friday in March. It’s a project of Reboot, an organisation that affirms the value of Jewish traditions and creates new ways for people to make them their … [Read more...]
Millennials are touted now as the top consumers and big spenders in the global market. This known fact calls out the attention of businesses to get creative with their strategies. Well, there’s one tactic that can successfully woo this generation: nostalgia marketing. A nostalgia-based promotion is best explained in three words GOOD OLD DAYS. It’s an approach that relives … [Read more...]