Use the British Summer Time festival to boost brand awareness and increase conversion rates by following these effective promotional ideas!
9 Best British Summer Time Festival Promotional Ideas
What is the British Summer Time Festival? It is an annual event held over two weekends at Hyde Park in London. It’s a massive event that features an array of games, concerts of various musical genres, and activities.
1. Hand out Umbrellas
No matter what the weather is, umbrellas are a staple at a British Summer Time festival! You’re bound to see the open field brimming with umbrellas of different colours and sizes.
So, as a marketer, you should make the most of this opportunity. Imagine how effective it would be for your brand to have a few umbrellas with your name and logo on it displayed in one of the country’s largest festivals.
Order a bunch of durable, high-quality ones online that can withstand no matter what Mother Nature throws.
2. Distribute Drinks in Sports Bottles
Sports bottles are one of the best promotional items to hand out if you’re in the beverage industry. They match your brand perfectly and you can use them to encourage sales.
For example, rather than blindly handing them out, you can bundle them as a promo whenever a customer buys a certain amount of drinks from you. This will create a need for the customers to buy more from you in order for them to get the freebie.
Of course, make sure you distribute high-quality ones that look good and do the job well. Keep in mind that no one would really bother getting freebies that don’t impress.
Tip: There’s always an insane amount of trash left after the British Summer Time festival. If you want to play your role in keeping the grounds clean, you can fill and refill sports bottles rather than selling your drinks in individual packaging.
3. Load USB Sticks with Songs and Then Hand Them Out
If you’re an upcoming music producer or someone who works in the industry, then you should definitely market yourself at the British Summer Time festival! It’s a great event where music-loving individuals gather to enjoy the best artists the country has to offer.
One strategy you can do is to fill USB sticks with songs and then hand them out to bypassers. This might be a bit costly, but it’ll all be worth it if you can boost your brand recognition even by just a little bit.
Remember that your goal here is to get as many people as possible to listen to your demo tracks. That way, they’ll want to buy your music the next time they see it.
4. Increase Sales with Free Bags
Almost everyone at the British Summer Time festival needs a bag. With all the items they brought, as well as the freebies they got at the event, they’ll need something durable to carry all their stuff.
This is ideal for brands that sell pricey goods where the profit margin on one item is really high. Meanwhile, this strategy might not work if you’re selling low-cost items with small profit margins.
5. Work with an Influencer
One of the best ways to increase brand recognition is to work with a well-known influencer. Have them endorse your product in exchange for free goods and services.
Check out the list of influencers included in the British Summer Time festival lineup and see who you can get in touch with. Make sure you choose one who fits the industry you’re in.
For example, if you sell sporting goods, then you’d want to hire an influencer with a lean, fit body to wear a customised shirt with your brand on it. Having them stand near your booth wearing your promotional goods is a good marketing strategy.
6. Set up Photo Backdrops
Photo backdrops are very popular at festivals and events. Clients are literally taking pictures with your brand and posting them on social media for free.
Now, to create a successful backdrop, you need to understand what your market wants. You can’t just print a tarpaulin with your brand logo on it and expect people to take a photo there, right?
You need to invest in props and costumes your prospects won’t find anywhere else. Your goal should be to make a fun, wacky photo backdrop the British Summer Time festival attendees would love!
Tip: For added value, transfer the photos to a branded USB stick for your customers to take home. You can add this as a freebie when they spend a certain amount on your goods.
7. Distribute Functional Items Like Power Banks
Just because something is free doesn’t mean guests would automatically want to get it. If you want your promotional marketing to succeed, you need to use items that actually serve a purpose.
One item you can try distributing is a power bank. It’s a portable gadget that charges phones, tablets, and other electronic gadgets.
Power banks are pretty handy since British Summer Time festival attendees are on their phones almost all the time. They’re either calling someone or trying to take a video of something cool that’s happening.
8. Use Promotional Items to Get a Client’s Info
You don’t necessarily have to land multiple sales at the British Summer Time festival. In fact, you can also use that time to collect prospect leads.
Hand out some low-cost freebies in exchange for your clients’ contact info. Something cost-effective yet useful like soda, baseball caps, or umbrellas would do the trick.
After the event, compile everything on an Excel sheet so your agents can begin calling those leads. It’ll be a bit easier than calling random strangers because these prospects are already familiar with your brand.
9. Promote Your Brand with Stuffed Toys
Does your brand have a mascot? If not, then it’s a good time to get one!
During the British Summer Time festival, you can hand out stuffed toys that represent your brand. They can be anything from regular pillows to models of cute animals.
Just make sure that the toys you hand out actually appeal to your market. It wouldn’t make sense to distribute teddy bears if you’re selling to a group of men in their 20’s and 30’s, would it?
These are some of the best promotional ideas to offer at the British Summer Time festival 2019! You can choose to combine the different strategies if it would benefit your brand.
Overall, just keep in mind that there’s no one-size-fits-all marketing strategy. Just use these solid ideas to draw inspiration and create an effective, personalised marketing strategy.
Logo X has a vast collection of such promotional items, corporate gifts, and giveaways that can get the job done. For more info about our company and the products that we offer, browse through www.LogoX.co.uk.
Which of these promotional ideas would you try at the British Summer Time festival? Share your answer with us in the comments section below!