Bar and restaurant marketing products are great souvenirs to keep customers coming back, or to invite new regulars to your establishment.
11 Bar & Restaurant Marketing Product Ideas
1. Branded Coaster
Branded coasters are one of the simplest products for bar and restaurant promotions. It’s a portable and very practical item to have in your restaurant.
You can also give them away to your regular customers because it’s not a costly promotional product, especially when ordered in bulk.
2. Reusable Bags and Containers
A lot of grocery stores print their logo on their reusable bags, and a restaurant can do the same with their takeaway bags and containers.
It can be on a paper bag or a canvas tote bag, so that the moment your customer leaves the restaurant people will notice the bag and your establishment. At the same time, a tote bag will help your guests stay green (while having more lasting power as a promotional item).
Don’t simply imprint the logo of your restaurant, but instead design the bag creatively so your customers will continue using the tote bag wherever they go, carrying your branding with them.
Canvas Tote Bag Definition: A reusable shoulder bag made out of canvas: a plain-woven fabric, but extremely durable and environmentally friendly compared to plastics.
3. Tissues and Sauce Packets
Along with the reusable bag and takeaway containers, you’d usually find tissues and sauce packets in the bag. Printing your logo on the packets and tissue is another way to promote your bar and restaurant.
4. Branded Plates
Printing your brand on your plates is a great way to reinforce name recognition. Make sure you choose either sealed porcelain or stoneware, the right design, logo size, and position of the logo to fit the theme of your restaurant.
Some restaurants that offer large meals like a huge burger, burrito, and steak, serve them on branded plates the customer can take with them. You can also do this as part of a promotional event, like an eating contest.
For speciality restaurants or tourist attractions, you can market some of your branded plates to be bought as souvenirs.
5. Cups, Mugs, and Beer Steins
A bar and restaurant marketing products list isn’t complete without branded glasses, cups, mugs, and beer steins. They’re a staple promotional product often used by customers.
You can gift these products during a special occasion or as a special item when the customer orders a particular bottle of wine or speciality tea. Some bars and restaurants also make limited edition cups to entice customers and collectors.
When designing your cup, mug, and beer steins make sure to keep the branding front and centre so it’s easily recognisable. For wine glasses meant for high-end dining, it’s better to keep the branding low and the design elegant and simple.
6. Clothing Item
Some themed restaurants sell t-shirts, hats, sweatshirts, and other clothing items with their brands printed on them. Dressing your customers in your restaurant’s clothing item is a clever way to promote your store while rewarding customers for their loyalty.
Clothing items can also be collectable for regular patrons or souvenirs for tourists who are stopping by. It’s also an inexpensive promotional giveaway as a community gift or for promotional raffles and contests.
7. Children’s Toys
Most family restaurants have promotional children’s toys to keep the kids happy while their parents enjoy their meals. Something as simple as a small ball or plastic figurine can keep them entertained so their parents can relax and focus on their food.
It’s also a great takeaway item for the children, which will make them want to keep coming back to the restaurant.
8. Paper Items and Pens
Paper items like fridge calendars and memo pads are useful items that make for a perfect gift for loyal customers. A calendar will be kept on display and can attract potential customers as well.
Along with the memo pad, a branded pen is also a great complimentary gift. It’s one of the most popular promotional products for different kinds of stores because it’s affordable, portable, and very handy.
9. Fridge Magnet
Another promotional item that can go great with a branded calendar is a fridge magnet, so regular patrons can pin the calendar on their fridge and see it every time they’re in the kitchen.
Fridge magnets are a standard restaurant marketing item that a lot of customers enjoy. This is also one of the most common souvenirs tourists guests prefer to take home because it’s very portable and can be easily displayed at home.
10. Bottle Openers and Cocktail Stirrers
Branded bottle openers are important to have in your bar. It’s very useful, portable, and affordable to buy in bulk so you can generously offer it to your patrons without worrying about the cost.
If you serve cocktail drinks, you’re also going to need cocktail stirrers to go with them. Designing a stirrer with your brand in mind will really make the drink feel unique to your store and it can also be a small and affordable token for your patron to take home.
11. Loan Umbrellas
Loan umbrellas are one of the unique promotional products that are slowly starting to be offered by restaurants in other countries.
Keep a batch of branded umbrellas at the entrance of your store in case some of your diners don’t have one when it suddenly starts pouring outside. You can lend them an umbrella and then offer a coupon every time a diner returns the umbrella on their next visit.
Having your restaurant logo printed on one face of the umbrella makes it very easy to see even through the rain.
Additional Tips When Buying Promotional Products
Tip #1: Think of Your Guest
Always think of your customer when deciding on restaurant marketing ideas. Whether it’s your new advertisement or your promotional products, make sure it’s something that will appeal to your market.
This is a great way to reward your diners for their loyalty and introduce new products in your store.
Tip #2: Choose Useful and Visible Products
Practical and durable items are the best promotional products to invest in because they last a long time and your patrons will use them often.
Items like a branded calendar on the fridge can be a visual reminder of your restaurant while branded tote bags and umbrellas can entice new diners.
Tip #3: Stick to Your Bar and Restaurant’s Image
Sticking to your bar and restaurant’s theme is just as important as catering to your customers. The design of your products and your logo needs to suit the style of your restaurant.
This keeps your branding consistent, as well as your target customers. It also makes it easier for regular and new diners to recognise your establishment.
Tip #4: Order in Advance
If you’re starting out and planning to display promotional products for a specific season or event, always plan ahead. Always order at least 4-6 weeks in advance to have all of your products and ready and delivered a week before the event.
Promotional products are one of the most popular bar and restaurant marketing ideas and trends. They can be great loyalty rewards for your regular diners or a creative way to invite new patrons.
What other bar and restaurant marketing products do you usually order? Mention them in the comments section below!