Learn how distributing banner pens can improve your company’s brand awareness, conversion rates, and overall profits.
9 Reasons to Use Banner Pens for Promotional Marketing
Brand Awareness: It refers to consumer awareness of a specific brand. Higher brand awareness means more people recognise your company and what it does.
1. Customers Keep Banner Pens
For promotional items to work, your audience needs to keep them. For example, an expensive, colourful flyer wouldn’t mean much if your customers simply toss them in the trash bin.
Luckily, there’s a higher chance for customers to keep retractable banner pens than promotional items such as flyers and wristbands. Instead of throwing them away, they often keep them in their bag, desk, or drawer for later use.
If you want your customers to keep your promotional items, then it’s best to choose goods they’ll keep for weeks to come. Buy a bunch of high-quality pens with your brand’s logo and give them away at your next event.
2. High Usability
Another reason banner ballpoint pens are great promotional items is their high usability. Think about it — who doesn’t use pens at least once every day?
Whether they’re young students or working adults, they’re bound to use a pen every now and then. So as a marketer, you need to distribute promotional items that actually have value.
Tip: A solid way to increase the usability of your banner pens is to use a common ink colour. Inks such as pink, violet, and green might seem cute, but people don’t really use them on a daily basis. Stick to black- or red-coloured banner pens.
Distributing promotional banner pens is definitely one of the most cost-effective marketing methods. You can literally buy thousands of them with about a hundred pounds sterling.
Purchase them in bulk and you can further decrease the cost. Of course, business owners shouldn’t resort to using cheap, low-quality pens just to save a few pounds.
Remember that promotional items only work if your customers actually use them. Your audience probably wouldn’t patronise low-grade banner pens, right?
Purchase high-quality banner pens that provide a smooth writing experience. If your customer likes the way it writes, then there’s a higher chance of them using it more frequently.
On the other hand, they’ll probably just throw away poor-quality banner pens along with the other cheap marketing giveaways they already have.
Banner pens are small, but you can make them as attractive as you want. Feel free to let your creativity run wild when designing your banner pens.
A great way to make them look better is to use colours that go well with your brand’s logo. Avoid using shades that contrast with each other.
Also, try to choose banner pens that have a sleek, professional design. Nobody really wants to pull out a tacky-looking pen, right?
Tip: When designing your banner pens, keep your target market in mind. Try to determine what would get their attention.
For example, if you market to students, then banner pens with bright, attractive colours might work. Alternatively, dark-coloured pens might be a hit among working adults.
5. Can Act Like Business Cards
Some business owners avoid using banner pens because they feel they’re too small. But you can actually place a lot of information on them if you use the right type.
For example, promotional pens with a pull out banner can contain loads of company information. It has a little banner inside where you can indicate your name, contact details, and company logo, among others.
What makes promotional pens pull out banners so great is their space-efficiency. You don’t have to print too many details on the pen itself.
That way, you don’t sacrifice the overall appearance of your banner pens for marketing effectiveness.
6. Proven Marketing Method
Distributing banner pens is an old-school yet effective way to improve brand awareness. Companies have been using this tactic for a very long time.
Banner pens are literally walking advertisements. They’re proven promotional items companies can use to passively improve their customer base.
Just hand out a hundred thousand pens and you can spread your brand across the town. Every time somebody pulls out your promotional item, there’s a chance that somebody else will catch a glimpse of it.
Unlike promotional clothing items like shirts and jackets, banner pens are fairly simple. It doesn’t take too long for your marketing department to come up with a design.
In fact, the hardest part might be sourcing a reliable supplier. But after that, all you really have to do is to hand them out.
Plus, plenty of people can use the same types of banner pens. It isn’t specific to a certain demographic of people, compared to other promotional items that take age, gender, and other factors into consideration.
8. Long Marketing Life Span
Banner pens can market your brand for a very long time. For example, a pen you got for a few cents can last several months.
Meanwhile, other forms of traditional marketing such as TV and radio ads cost way too much for such a short period of time. You’d have to pay more if you want your ads to continue playing on air.
Distribute long-lasting pens and they’ll surely stay in your customer’s pockets for a long time.
Tip: You can use refillable banner pens to further increase their life span. That way, customers won’t have to throw them away once the ink runs out.
Of course, keep in mind that only a percentage of your customers would actually refill your pens’ ink cartridge. That’s why you need to give them a good reason to do so. Make sure it writes well and looks good.
9. Very Easy to Carry
Good promotional items are mobile advertisements that cover a large area. The wider their reach is, the better.
Luckily, banner pens are very light and easy to carry around. Customers can bring them wherever they go at no inconvenience.
To expand the reach of your advertisement, make sure to distribute your pens in different areas. This especially works for companies who target multiple cities and states.
When advertising your company, try to explore as many marketing methods as you can — especially the tried-and-tested ones.
Source a good amount of banner pens and use effective techniques to distribute them properly. If done right, this simple marketing technique might be what your brand needs to reach a wider audience.
Make sure to talk to a sales representative so you can get the best deals on buying promotional giveaways in bulk.
Have you tried using banner pens to promote your brand? Share your experience with us in the comments section below!